Alexa Llerenas
Always curious
Collaborative by nature
Storyteller at heart
About
I’m a multidisciplinary graphic designer based in the Bay Area, working across visual systems, storytelling, and identity. I approach each project with curiosity, treating research as a starting point and experimentation as a way to uncover unexpected solutions. I’m drawn to the relationship between structure and expression, using design to organize information, communicate stories, and create moments of connection.
Design Process
- Listen | Understand people, context, and problem.
- Investigate | Foundation of visual decisions.
- Translate
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Complex ideas into clear visual language.
- Refine
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Iterate, question, and edit.
Contact Me
itsalellere@gmail.com
LinkedIn
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Opalesce - Organizing Intentions
By mapping themes, messages, and touchpoints, Opalesce’s goal is to promote water as a human right, showing pathways for individuals and groups to understand, connect with, and advocate for sustainable water practices. This framework ensures that every piece of content contributes to a larger narrative, empowering our community to reform attitudes and behaviors around water stewardship.
Opalesce - Content Map
The content map serves as the strategic blueprint for Opalesce, translating our organizational intent into storytelling and engagement pathways.
My role in this project was to design the content map, synthesizing research, analysis, and creative direction to ensure a cohesive structure. It outlines how Opalesce can nurture awareness in our community about our relationship to water, guiding content that educates, inspires, and motivates action.